[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.komplex3m.cz\/cesi-miluji-slevy-ktere-likviduji-vyrobce\/#Article","mainEntityOfPage":"https:\/\/www.komplex3m.cz\/cesi-miluji-slevy-ktere-likviduji-vyrobce\/","headline":"\u010ce\u0161i miluj\u00ed slevy, kter\u00e9 likviduj\u00ed v\u00fdrobce!","name":"\u010ce\u0161i miluj\u00ed slevy, kter\u00e9 likviduj\u00ed v\u00fdrobce!","description":"Kdy\u017e se v\u00fdrobce rozhodne s r\u016fzn\u00fdmi, by\u0165 n\u00e1razov\u00fdmi zm\u011bnami cen pracovat, m\u016f\u017ee se t\u011b\u0161it, \u017ee jeho prodeje se mohou st\u00e1t velkou j\u00edzdou na horsk\u00e9 dr\u00e1ze. Po se\u0161upu, kv\u016fli kter\u00e9mu pravd\u011bpodobn\u011b dojde ke zm\u011bn\u011b ceny, dojde k n\u011bkolika lep\u0161\u00edm chv\u00edl\u00edm, pr\u00e1v\u011b na z\u00e1klad\u011b akce, v moment\u011b, kdy se pak daj\u00ed ceny do norm\u00e1lu, objev\u00ed se zase […]","datePublished":"2025-03-02","dateModified":"2025-03-02","author":{"@type":"Person","@id":"https:\/\/www.komplex3m.cz\/author\/#Person","name":"","url":"https:\/\/www.komplex3m.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"komplex3m.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.komplex3m.cz\/wp-content\/uploads\/img_a318808_w1961_t1529658310.jpg","url":"https:\/\/www.komplex3m.cz\/wp-content\/uploads\/img_a318808_w1961_t1529658310.jpg","height":0,"width":0},"url":"https:\/\/www.komplex3m.cz\/cesi-miluji-slevy-ktere-likviduji-vyrobce\/","wordCount":560,"articleBody":"Kdy\u017e se v\u00fdrobce rozhodne s r\u016fzn\u00fdmi, by\u0165 n\u00e1razov\u00fdmi zm\u011bnami cen pracovat, m\u016f\u017ee se t\u011b\u0161it, \u017ee jeho prodeje se mohou st\u00e1t velkou j\u00edzdou na horsk\u00e9 dr\u00e1ze. Po se\u0161upu, kv\u016fli kter\u00e9mu pravd\u011bpodobn\u011b dojde ke zm\u011bn\u011b ceny, dojde k n\u011bkolika lep\u0161\u00edm chv\u00edl\u00edm, pr\u00e1v\u011b na z\u00e1klad\u011b akce, v moment\u011b, kdy se pak daj\u00ed ceny do norm\u00e1lu, objev\u00ed se zase propad. Potom zase m\u00edrn\u00e9 zv\u00fd\u0161en\u00ed. Tomuto se \u0159\u00edk\u00e1 podle odborn\u00edk\u016f na promo akce SLEVOV\u00c1 PAST.Tyto informace vypl\u00fdvaj\u00ed z informac\u00ed, kter\u00e9 byly zve\u0159ejn\u011bny v souvislosti s promo\u010dn\u00ed strategi\u00ed Kofoly. Jako jedna z m\u00e1la ve\u0159ejn\u011b Kofola vylo\u017eila karty ohledn\u011b situace a obchodn\u00edci potvrzuj\u00ed, \u017ee posledn\u00edch dvacet let jsou promo\u010dn\u00ed akce jedn\u00edm z nejv\u011bt\u0161\u00edch t\u00e9mat, kter\u00e9 se \u0159e\u0161\u00ed.Pro n\u00e1s jako pro klienty je to samoz\u0159ejm\u011b zaj\u00edmav\u00e9, proto\u017ee to m\u016f\u017ee znamenat, \u017ee poka\u017ed\u00e9, kdy\u017e jdeme na n\u00e1kup, najdeme ve slev\u011b n\u011bjak\u00fd produkt z \u0159ady n\u00e1poj\u016f, ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f, ovoce, zeleniny, t\u011bstovin, piva \u010di rumu. To v\u0161ak pr\u00e1v\u011b pro dan\u00e9 v\u00fdrobce a obchody znamen\u00e1 velk\u00e9 ztr\u00e1ty na \u010d\u00e1sti zisku.Podle dostupn\u00fdch zdroj\u016f bylo je\u0161t\u011b p\u0159ed deseti lety zbo\u017e\u00ed se slevou prod\u00e1v\u00e1no tak, \u017ee se na tr\u017eb\u00e1ch obchod\u016f pod\u00edlelo pouze ze 30 %. Nyn\u00ed se toto zbo\u017e\u00ed na tr\u017eb\u00e1ch pod\u00edl\u00ed ji\u017e 55 %.Obecn\u011b lze \u0159\u00edci, \u017ee akce zp\u016fsobuj\u00ed v\u00fdrobc\u016fm prudk\u00e9 zvy\u0161ov\u00e1n\u00ed objemu a prodej\u016f a t klidn\u011b a\u017e o 400 %. To v\u0161e samoz\u0159ejm\u011b z\u00e1le\u017e\u00ed na tom, jak dob\u0159e jsou napl\u00e1novan\u00e9 a na\u010dasovan\u00e9, zda je zbo\u017e\u00ed dob\u0159e v obchod\u011b um\u00edst\u011bn\u00e9 a v\u010das dod\u00e1van\u00e9.Na druh\u00e9 stran\u011b v\u0161ak i podle Kofoly zp\u016fsobuj\u00ed v\u00fdrobc\u016fm probl\u00e9m s v\u00fdrobou a z\u00e1kazn\u00edky podn\u011bcuje k tomu, \u017ee nemaj\u00ed ke zna\u010dce takovou d\u016fv\u011bru.Z celosv\u011btov\u00fdch pr\u016fzkum\u016f vypl\u00fdv\u00e1, \u017ee 72% akc\u00ed na zbo\u017e\u00ed \u010di slu\u017eby se nevypl\u00e1c\u00ed. Pokud se toti\u017e na\u010dtou ztr\u00e1ty na mar\u017ei, investice do tisku plak\u00e1t\u016f, let\u00e1k\u016f, logistiku, je v\u011bt\u0161inou promo akce pouze zp\u016fsob, jak zbo\u017e\u00ed jakkoli prodat, nikoli na tom vyd\u011blat.Mist\u0159i v akc\u00edch jsme my!Obecn\u011b se d\u00e1 \u0159\u00edci, \u017ee zbo\u017e\u00ed prod\u00e1van\u00e9 ve slev\u00e1ch v Evrop\u011b je \u017e\u00e1dan\u00e9, ale \u010ce\u0161i pat\u0159\u00ed mezi opravdu mezi slevov\u00e9 mistry. I p\u0159es to, \u017ee situace kolem akc\u00ed se \u0159e\u0161\u00ed ji\u017e t\u00e9m\u011b\u0159 dvacet let, i nad\u00e1le st\u00e1le rostou \u010d\u00edsla, kter\u00e1 ukazuj\u00ed pod\u00edl zbo\u017e\u00ed prod\u00e1van\u00fd ve slev\u00e1ch a to i p\u0159es to, \u017ee \u010desk\u00e1 ekonomika je na tom st\u00e1le dob\u0159e a mzdy pr\u016fm\u011brn\u011b u n\u00e1s st\u00e1le rostou.Kter\u00e9 zbo\u017e\u00ed nejv\u00edce v akci kupuj\u00ed mist\u0159i?Mezi potraviny, kter\u00e9 se nejv\u00edce prod\u00e1vaj\u00ed v akci pat\u0159\u00ed:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 mra\u017een\u00e9 hranolky\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 hotov\u00e1 chlazen\u00e1 j\u00eddla\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 knedl\u00edky v pr\u00e1\u0161kuOdborn\u00edci na tuto problematiku varuj\u00ed, \u017ee vy\u0159e\u0161it tuto nebezpe\u010dnou situaci se slevami, nen\u00ed. Podle antimonopoln\u00edho pravidla se toti\u017e v\u00fdrobci nemohou domluvit na jednotn\u00e9m postupu, nebo\u0165 by je postihl velk\u00fd trest.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u010ce\u0161i miluj\u00ed slevy, kter\u00e9 likviduj\u00ed v\u00fdrobce!","item":"https:\/\/www.komplex3m.cz\/cesi-miluji-slevy-ktere-likviduji-vyrobce\/#breadcrumbitem"}]}]